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PRIVACY POLICY

We are pleased that you are visiting our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you at this point which of your personal data we collect when you visit our website and for what purposes it is used

This data protection declaration applies to the website of the Smartlane GmbH, which can be reached under the domain smartlane.ai as well as the various subdomains (“our website”).

WHO IS RESPONSIBLE AND HOW DO I CONTACT YOU?

RESPONSIBLE

for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR):

Smartlane GmbH
Elsenheimerstraße 45
80687 Munich
Germany

Phone: +49 89 9041193 0
E-Mail: info@smartlane.ai

DATA PROTECTION OFFICER

Jörg Hermann
jmh datenschutzberatung
Freibadstr. 30
81543 Munich
Germany
datenschutz@smartlane.ai

WHAT IS THIS ABOUT?

This data protection declaration meets the legal requirements for transparency in the processing of personal data. This is all information that relates to an identified or identifiable natural person. This includes, for example, information such as your name, your age, your address, your telephone number, your date of birth, your e-mail address, your IP address or user behavior when visiting a website. Information with which we cannot (or only with disproportionate effort) relate to you personally, e.g. through anonymization, are not personal data. The processing of personal data (e.g. the collection, querying, use, storage or transmission) always requires a legal basis and a defined purpose.

Stored personal data are deleted as soon as the purpose of the Processing has been achieved and there are no legitimate reasons for further retention of the data. We will inform you about the specific storage periods and criteria for storage in the individual processing operations. Regardless of this, we store your personal data in individual cases to assert, exercise or defend legal claims and if there are statutory retention requirements.

WHO GETS MY DATA?

We only pass on your personal data that we process on our website to third parties if this is necessary for the fulfillment of the purposes and in individual cases is covered by the legal basis (e.g. consent or protection of legitimate interests). In addition, we pass on personal data to third parties in individual cases if this serves to assert, exercise or defend legal claims. Possible recipients can then e.g. Law enforcement authorities, lawyers, auditors, courts, etc.

Insofar as we use service providers for the operation of our website who, as part of order processing on our behalf, provide personal data in accordance with. Process Art. 28 GDPR, these recipients of your personal data can be. You can find more detailed information on the use of processors and web services in the overview of the individual processing operations.

DO YOU USE COOKIES?

Cookies are small text files that we send to the browser of your device and store them as part of your visit to our website. As an alternative to using cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, allow us to perform various analyses, so that we are able, for example, to recognize the browser you use when you visit our website again and to transmit various information to us (not necessary cookies). Cookies enable us to make our website more user-friendly and effective for you, for example by tracking your use of our website and by determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly through your browser. Cookies do not cause any damage to your device. You cannot run programs or contain viruses.

We inform you about the respective services for which we use cookies in the individual processing operations. Detailed information on the cookies used can be found in the cookie settings or in the Consent Manager of this website.

WHAT RIGHTS DO I HAVE?

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you as a data subject have the following rights:

  • Information in accordance with Art. 15 GDPR about the data stored about you in the form of meaningful information on the details of the processing and a copy of your data;
  • Correction in accordance with Art. 16 GDPR of inaccurate or incomplete data stored by us;
  • Deletion in accordance with Art. 17 GDPR of the data stored by us, insofar as the processing is not necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
  • Restriction of the processing in accordance with Art. 18 GDPR, insofar as the correctness of the data is disputed, the processing is unlawful, we no longer need the data and you refuse to delete it, because you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR.
  • Data portability in accordance with Art. 20 GDPR, insofar as you have provided us with personal data within the framework of consent pursuant to Art. 6 sec. 1 lit. a GDPR or on the basis of a contract pursuant to Art. 6 sec. 1 lit.b GDPR and these were processed by us by means of automated procedures. You receive your data in a structured, common and machine-readable format or we transmit the data directly to another responsible person, as far as this is technically feasible.
  • In accordance with Art. 21 GDPR, you object to the processing of your personal data, insofar as they are carried out on the basis of Art. 6 sec. 1 lit. e, f GDPR and there are reasons for doing so, which arise from your particular situation or if the objection is directed against direct marketing. The right to object does not exist if overriding, overriding reasons for processing are proven or if the processing is carried out for the assertion, exercise or defence of legal claims. Insofar as there is no right to object in individual processing operations, this is indicated therein.
  • Revocation in accordance with Art. 7 sec. 3 GDPR of your given consent with effect for the future.
  • Complaint under Art. 77 GDPR to a supervisory authority if you believe that the processing of your personal data violates the GDPR. As a rule, you can contact the supervisory authority of your usual place of residence, your workplace or our company headquarters.

HOW WILL MY DATA BE PROCESSED IN DETAIL?

In the following we will inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. An automated decision in individual cases, including profiling, does not take place.

PROVISION OF THE WEBSITE

TYPE AND SCOPE OF PROCESSING

When you visit and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is temporarily stored in a so-called log file:

  • IP address of the requesting computer
  • Date and time of access
  • Name and URL the retrieved file
  • website from which access is made (referrer URL)
  • browser used and, if applicable, the operating system of your computer, as well as the name of your access provider

Our website is not hosted by us, but by a service provider who for the purpose of the aforementioned data on our behalf in accordance with. Art. 28 GDPR processed.

PURPOSE AND LEGAL BASIS

The processing is carried out to safeguard our overriding legitimate interest in displaying our website and ensuring security and stability on the basis of the Art. 6 para. Lit. f GDPR. The collection of data and storage in log files is essential for the operation of the website. There is no right to object to the processing due to the exception according to Art. 21 Paragraph 1 GDPR. Insofar as the further storage of the log files is required by law, the processing takes place on the basis of Art. 6 Para. 1 lit. c GDPR. There is no legal or contractual obligation to provide the data, but it is technically not possible to call up our website without providing the data.

STORAGE DURATION

The aforementioned data are used for the duration of the display of the website and for technical reasons beyond that for a maximum of 7 days.

CONTACT FORM

TYPE AND SCOPE OF PROCESSING

On our website, we offer you the option of contacting us using a form provided. The information that is collected via mandatory fields is required to process the request. In addition, you can voluntarily provide additional information that you believe is necessary to process the contact request.

When using the contact form, your personal data will not be passed on to third parties.

PURPOSE AND LEGAL BASIS

The processing of your data by using our contact form takes place for the purpose of communication and processing of your request on the basis of your consent in accordance with. Art. 6 para. 1 lit. a GDPR. If your request relates to an existing contractual relationship with us, processing for the purpose of fulfilling the contract is based on Art. 6 Para. 1 lit. b GDPR. There is no legal or contractual obligation to provide your data, but it is not possible to process your request without providing the information in the mandatory fields. If you do not want to provide this data, please contact us by other means.

STORAGE PERIOD

If you use the contact form on the basis of your consent, we will save the data collected each request for a period of three years, starting with the handling of your request or until you withdraw your consent.

CONTACT FORM FOR APPLICANTS

TYPE AND SCOPE OF PROCESSING

On our website, we offer you the option of submitting an application to us using the form provided. The information that is collected via mandatory fields is required to process the request. In addition, you can voluntarily provide additional information that you believe is necessary to process the contact request.

PURPOSE AND LEGAL BASIS

The processing Your data based on the use of the application form is used for the purpose of processing your application and deciding on the establishment of an employment relationship on the basis of § 26 BDSG. There is no legal or contractual obligation to provide your data, but it is not possible to process your application without providing the information in the mandatory fields. If you do not want to provide this data, please use other options for applying to us.

STORAGE PERIOD

We store the data collected for the duration of the application process as well as in In the case of non-employment for a period of six months from the date of rejection and in the case of employment for a period of three years after the end of employment.

If we do not make you a job offer, you may have the option of being included in our applicant pool. In the event of inclusion, all documents and details from the application will be transferred to the applicant pool in order to contact you in the event of suitable vacancies

Inclusion in the applicant pool takes place exclusively on the basis of your express consent (Art. 6 para. 1 lit. a GDPR). The provision of consent is voluntary and is not related to the current application process. The data subject may revoke his/her consent at any time. In this case, the data from the applicant pool will be irrevocably deleted, unless there are legal reasons for retention.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been given.

NEWSLETTER

TYPE AND SCOPE OF PROCESSING

If you register on our website to receive our newsletter, we collect your email address and save this information together with the date of Registration and your IP address. You will then receive an email in which you have to confirm your subscription to the newsletter (double opt-in).

To send the newsletter, we use an external service provider who collects your personal data on our behalf in accordance with Process Art. 28 GDPR. Your data will not be passed on to third parties.

PURPOSE AND LEGAL BASIS

We process your data for the purpose of sending the newsletter on the basis of your consent in accordance with. Art. 6 para. 1 lit. a GDPR. By unsubscribing from the newsletter, you can withdraw your consent at any time with future effect. Declare Art. 7 Para. 3 GDPR. There is no legal or contractual obligation to provide your data, but it is not possible to send the newsletter without providing your data.

STORAGE PERIOD

After successful confirmation, we will save your data until you withdraw your consent (unsubscribe from the newsletter).

PRESENCES ON SOCIAL MEDIA PLATFORMS

We maintain so-called fan pages or accounts or channels on the networks mentioned below in order to provide you with information and offers within social networks and to offer you further ways to contact us and to find out about our offers. In the following, we inform you about what data we or the respective social network process from you in connection with the access and use of our fan pages/accounts.

DATA WE PROCESS FROM YOU

If you wish to contact us via Messenger or Direct Message via the respective social network, we will normally process your username, through which you contact us and store any other data you provide if this is necessary to process/respond to your request.

The legal basis is Art. 6(1) sentence 1 f) GDPR (processing is necessary to safeguard the legitimate interests of the controller).

(STATIC) USAGE DATA WE RECEIVE FROM THE SOCIAL NETWORKS

We receive automatically provided statistics about our accounts through Insights functionalities. The statistics include the total number of page views, likes, page activity and post interactions, reach, video views/views, and the proportion of men/women among our fans/followers.

The statistics contain only aggregated data which cannot be related to individuals. They are not identifiable to us.

WHAT DATA YOU PROCESS SOCIAL NETWORKS

In order to view the content of our fan pages or accounts, you do not have to be a member of the respective social network and no user account is required for the respective social network.

Please note, however, that when the respective social network is accessed, the social networks also collect and store data from website visitors without a user account (e..B. technical data in order to be able to view the website to you) and use cookies and similar technologies, which we have no influence on. Details can be found in the privacy policy of the respective social network (see the corresponding links above)

If you wish to interact with the content on our fan pages/accounts, e.B.g. comment, share or like our postings/posts and/or contact us via Messenger functions, prior registration with the respective social network and the provision of personal data is required.

We have no influence on the data processing by the social networks in the context of your use. To our knowledge, your data will be stored and processed in particular in connection with the provision of the services of the respective social network, furthermore for the analysis of the usage behaviour (using cookies, pixel/web beacons and similar technologies) on the basis of which advertising based on your interests is played out both within and outside the respective social network. It cannot be excluded that your data will be stored by the social networks outside the EU/EEA and will be passed on to third parties.

Information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion as well as guidelines on the use of cookies and similar technologies in the context of the registration and use of social networks can be found in the social protection policy/cookie policy. There you will also find information about your rights and possibilities of objection.

FACEBOOK PAGE

When you visit our Facebook page, Facebook collects, among other things, your IP address and other information that is available in the form of cookies on your PC. This information is used to provide us, as the operator of the Facebook pages, with statistical information about the use of the Facebook page. For more information, please contact Facebook at the following link: https://facebook.com/help/pages/insights

By means of the statistical information provided, it is not possible for us to draw conclusions about individual users. We only use them to respond to the interests of our users and to continuously improve our online presence and ensure the quality of these

We only collect your data via our fan page in order to realize a possible provision for communication and interaction with us. This survey is typically carried out in the Your name, message content, comment content, and the profile information you provide “publicly.”

The processing of your personal data for our above-mentioned purposes is based on our legitimate business and communicative interest in the offer of an information and communication channel in accordance with Art. 6 sec. 1 f) GDPR. If you, as a user, have given consent to the respective provider of the social network in the processing of data, the legal basis of the processing extends to Art. 6 sec. 1 a), Art. 7 GDPR.

Due to the fact that the actual data processing is carried out by the provider of the social network, our access possibilities are limited to your data. Only the provider of the social network is entitled to full access to your data. As a result, only the provider can directly take and implement appropriate measures to fulfill your user rights (request for information, requests for deletion, objection, etc.). The assertion of corresponding rights is therefore most effectively carried out directly against the respective provider.

Together with Facebook, we are responsible for the personal content of the fan site. Affected parties may be asserted by Facebook Ireland as well as with us.

The primary responsibility for the processing of Insights data lies with Facebook and Facebook in accordance with the GDPR fulfills all obligations under the GDPR with regard to the processing of Insights data, Facebook Ireland makes the essence of the Page Insights supplement available to the data subjects.

We do not make any decisions regarding the processing of Insights data and any other information resulting from Article 13 GDPR, including the legal basis, identity of the controller and storage period of cookies on user terminals.

Further information can be found directly on Facebook (supplementary agreement with Facebook): https://www.facebook.com/legal/terms/page_controller_addendum.

TWITTER PAGE

Together with Twitter, we are responsible for the personal content of the fan site. Affected parties may be asserted by Twitter Inc. as well as with us

The primary responsibility under the GDPR for the processing of Insights data lies with Twitter and Twitter fulfils all obligations under the GDPR with regard to the processing of Insights data, Twitter Inc. makes the essence of the Page Insights supplement available to the data subjects.

We do not make decisions regarding the processing of Insights data and any other information resulting from Article 13 GDPR, including the legal basis, identity of the controller and storage period of cookies on user terminals

For more information, follow us on Twitter: Privacy Policy

You can request the Twitter usage concept on which the offer is based at our above e-mail address with the keyword “Twitter usage concept”.

LINKEDIN PAGE

LinkedIn is a social network of LinkedIn Inc. based in Sunnyvale, California, USA, which enables the creation of private and professional profiles. Users can maintain their existing contacts and make new ones. Companies can create profiles that upload photos and other company information. Other LinkedIn users have access to this information and can write their own articles and share this content with others.

The focus is on professional exchange on professional topics with people who have the same professional interests. In addition, LinkedIn is often used by companies and other organizations to hire employees and present themselves as an interesting employer.

For more information about LinkedIn, see: https://about.linkedin.com

For more information about LinkedIn’s privacy, please visit: https://www.linkedin.com/legal/privacy-policy

We do not collect or process any personal data through our LinkedIn corporate page.

XING PAGE

XING is a social network of XING SE based in Hamburg, Germany, which enables the creation of private and professional profiles. Users can maintain their existing contacts and make new ones. Companies can create profiles that upload photos and other company information. Other XING users have access to this information and can write their own articles and share this content with others.

The focus is on professional exchange on professional topics with people who have the same professional interests. In addition, XING is often used by companies and other organizations to hire employees and present themselves as an interesting employer.

For more information about XING, see: https://www.new-work.se/en/about-new-work-se

For more information about XING’s privacy, see: https://privacy.xing.com/en/privacy-policy

We do not collect or process any personal data through our XING corporate page.

CLOUDFLARE CDN

TYPE AND SCOPE OF PROCESSING

We use Cloudflare CDN to properly provide the content of our website. Cloudflare CDN is a Cloudflare, Inc. service that acts as the Content Delivery Network (CDN) on our website.

A CDN helps to deliver content from our online offering, especially files such as graphics or scripts, faster with the help of regionally or internationally distributed servers. When you access this content, you connect to Cloudflare, Inc. servers, , transmitting your IP address and, if applicable, browser data such as your user agent. This data will be processed exclusively for the above purposes and for the maintenance of the security and functionality of Cloudflare CDN.

PURPOSE AND LEGAL BASIS

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and the optimization of our online offer in accordance with Art. 6 sec. 1 lit. f. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Cloudflare, Inc.. For more information, see the privacy policy for Cloudflare CDN: https://www.cloudflare.com/privacypolicy/

GOOGLE ANALYTICS

TYPE AND SCOPE OF PROCESSING

We use Google Analytics of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, as an analysis service for the statistical analysis of our online offer. This includes, for example, the number of views of our online offer, visited subpages and the length of stay of visitors.

Google Analytics uses cookies and other browser technologies to evaluate user behavior and recognize users.

This information is used, among other things, to compile reports on the activity of the website.

PURPOSE AND LEGAL BASIS

We process data with the help of Google Analytics for the purpose of optimizing our website and for marketing purposes on the basis of your consent in accordance with Art. 6 sec. 1 lit. a. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Google Ireland Limited. For more information, see the privacy policy for Google Analytics: https://policies.google.com/privacy

GOOGLE DOUBLECLICK

TYPE AND SCOPE OF PROCESSING

We have integrated components of DoubleClick by Google on our website. DoubleClick is a Google brand under which special online marketing solutions are mainly marketed to advertising agencies and publishers. DoubleClick by Google transfers data to the DoubleClick server with every impression, clicks or other activity.

Each of these data transfers triggers a cookie request to the user’s browser. If the browser accepts this request, DoubleClick sets a cookie in your browser.

DoubleClick uses a cookie ID, which is required to complete the technical procedure. For example, the cookie ID is required to display an ad in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. In addition, DoubleClick is able to record conversions by means of the cookie ID. Conversions are recorded, for example, if a user has previously been shown a DoubleClick ad and the user subsequently purchases it on the advertiser’s website using the same internet browser.

A DoubleClick cookie does not contain any personal data, but may contain additional campaign iDs. A campaign ID is used to identify the campaigns you have already been in contact with on other websites. As part of this service, Google becomes aware of data that Google also serves to create commission statements. Google may, among other things, understand that you have clicked on certain links on our website. In this case, your data will be passed on to the operator of DoubleClick, which Google Ireland Limited Gordon House, Barrow Street, Dublin 4, Irland.

Further information and the applicable DoubleClick by Google privacy policy are available at https://policies.google.com/privacy

PURPOSE AND LEGAL BASIS

We process your data with the help of the double-click cookie for the purpose of optimizing and displaying advertising on the basis of your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You give your consent by setting the use of cookies (Cookie Banner / Consent Manager), with which you can also declare your revocation in accordance with Art. 7 sec. 3 GDPR at any time with effect for the future. The cookie is used, among other things, to display user-relevant advertisements and to create or improve reports on advertising campaigns. Furthermore, the cookie is used to avoid multiple advertisements of the same advertisement. Each time you visit one of the individual pages of our website, on which a DoubleClick component has been integrated, your browser is automatically prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and commission settled. There is no legal or contractual obligation to provide your data. If you do not give us your consent, a visit to our website is possible without restriction, but not all functions may be fully available.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Google Ireland Limited. For more information, see the privacy policy for Google DoubleClick: https://policies.google.com/privacy

GOOGLE FONTS

TYPE AND SCOPE OF PROCESSING

We use Google Fonts of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, as a service to provide fonts for our online offering. To obtain these fonts, connect to servers from Google Ireland Limited, transferring your IP address.

PURPOSE AND LEGAL BASIS

The use of Google Fonts is based on our legitimate interests, i.e. interest in a uniform provision and the optimization of our online offer in accordance with Art. 6 sec. 1 lit. f. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Google Ireland Limited. For more information, see the privacy policy for Google Fonts: https://policies.google.com/privacy

GOOGLE MAPS

TYPE AND SCOPE OF PROCESSING

We use the map service Google Maps to create directions. Google Maps is a service of the Google Ireland Limited, which represents a map on our website.

When you access this content of our website, you connect to servers of the Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, whereby your IP address and, if applicable, browser data such as your user agent are transmitted. These data are processed exclusively for the above purposes and to maintain the security and functionality of Google Maps.

PURPOSE AND LEGAL BASIS

The use of Google Maps is based on your consent in accordance with Art. 6 para. 1 lit. a. GDPR.

STORAGE PERIOD

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the data protection declaration for Google Maps: https://policies.google.com/privacy.

GOOGLE TAG MANAGER

TYPE AND SCOPE OF PROCESSING

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Google Tag Manager is used to manage website tags from a single interface and allows us to control the exact integration of services on our website

This allows us to flexibly integrate additional services to evaluate users’ access to our website.

PURPOSE AND LEGAL BASIS

The use of Google Tag Manager is based on our legitimate interests, i.e. interest in optimizing our services in accordance with Art. 6 sec. 1 lit. f. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Google Ireland Limited. For more information, see the privacy policy for Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy

HOTJAR BEHAVIOR ANALYTICS

TYPE AND SCOPE OF PROCESSING

We have integrated Hotjar Behavior Analytics on our website. Hotjar Behavior Analytics is a service of Hotjar Ltd. and provides optimization tools that analyze the behavior and feedback of users of our website through analysis and feedback tools.

Hotjar Behavior Analytics uses cookies and other browser technologies to evaluate user behaviour and recognize users.

This information is used, among other things, to compile reports on the activity of the website and to statistically analyse visitor data. Furthermore, Hotjar Behavior Analytics records clicks, mouse movements, and scroll heights to create heat maps and session replays.

In this case, your data will be passed on to the operator of Hotjar Behavior Analytics that Hotjar Ltd. Hotjar Ltd, Level 2, St Julians Business Centre 3 Elia Zammit Street St Julians STJ 3155 Malta.

PURPOSE AND LEGAL BASIS

We process your data with the help of Hotjar Behavior Analytics for the purpose of optimizing our website and for marketing purposes on the basis of your consent in accordance with Art. 6 sec. 1 lit. a. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Hotjar Ltd.. For more information, see the privacy policy for Hotjar Behavior Analytics: https://www.hotjar.com/privacy/.

HOTJAR CDN

TYPE AND SCOPE OF PROCESSING

We use Hotjar CDN to properly provide the content of our website. Hotjar CDN is a Hotjar Ltd. service that acts as a Content Delivery Network (CDN) on our website to ensure the functionality of other Hotjar Ltd. services. For these services, you will find a separate section of this Privacy Policy. This section is only about using the CDN.

A CDN helps to deliver content from our online offering, especially files such as graphics or scripts, faster with the help of regionally or internationally distributed servers. When you access this content, you connect to Hotjar Ltd. servers, Hotjar Ltd, Level 2, St Julians Business Centre 3 Elia Zammit Street St Julians STJ 3155 Malta, transmitting your IP address and, if applicable, browser data such as your user agent. This data will be processed exclusively for the above purposes and for the maintenance of the security and functionality of Hotjar CDN.

PURPOSE AND LEGAL BASIS

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and the optimization of our online offer in accordance with Art. 6 sec. 1 lit. f. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Hotjar Ltd.. For more information, see the privacy policy for Hotjar CDN: https://www.hotjar.com/privacy/.

LEADFEEDER

TYPE AND SCOPE OF PROCESSING

We have integrated Leadfeeder on our website as a tool for customer intelligence. Leadfeeder is a Leadfeeder, Inc. service that 3 Warren Street, Suite 2, Glens Falls, NY 12801, United States that identifies anonymous website visitors, enriches existing contact details, or provides full contact details and provides insight into the history of visits.

Leadfeeder uses cookies and other browser technologies to evaluate user behaviour and recognize users.

Among other things, Leadfeeder shows us which companies have visited our website, determines the history of your visit to this website, including all pages you have visited and viewed and the length of your stay on this website.

Leadfeeder collects and processes data about companies such as company name, phone number, address, web address, industry, company profile, revenue, and key people.

PURPOSE AND LEGAL BASIS

We process your data with the help of Leadfeeder for the purpose of optimizing our website and for marketing purposes on the basis of our legitimate interest in accordance with Art. 6 sec. 1 lit. f. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Leadfeeder, Inc.. For more information, see the privacy policy for Leadfeeder: https://www.leadfeeder.com/privacy

LINKEDIN ADS

TYPE AND SCOPE OF PROCESSING

We have integrated LinkedIn Ads on our website. LinkedIn Ads is a service provided by LinkedIn Corporation that targets users in displaying advertisements. LinkedIn Ads uses cookies and other browser technologies to evaluate user behaviour and recognize users. LinkedIn Ads collects information about visitor behaviour on various websites. This information is used to optimize the relevance of advertising. Furthermore, LinkedIn Ads provides targeted advertising based on behavioural profiles and geographical location. Your IP address and other identifiers such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of LinkedIn Ads that LinkedIn Corporation Sunnyvale, California, US.

Web tracking technologies are used to create pseudonymized user profiles. These profiles do not merge with you as a natural person, but are used, for example, for segmentation when viewing ads.

PURPOSE AND LEGAL BASIS

We process data with the help of LinkedIn Ads for the purpose of optimizing our advertising campaigns and for marketing purposes on the basis of your consent in accordance with Art. 6 sec. 1 lit. a. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by LinkedIn Corporation. For more information, see the privacy policy for LinkedIn Ads: https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy.

LINKEDIN INSIGHT-TAG

TYPE AND SCOPE OF PROCESSING

We use LinkedIn Insight-Tag of LinkedIn Corporation, Sunnyvale, California, US to create audiences, segment visitor groups of our online offering, identify conversion rates, and then optimize them. This is especially the case when you interact with ads we have placed with LinkedIn Corporation. To this end, LinkedIn Corporation offers a retargeting of website visitors in order to display targeted advertising outside our website.

LinkedIn Insight-Tag collects data about visits to our website, including URL, referrer URL, IP address, device and browser properties (user agent), and time stamps. This data is used to display anonymized reports on the website target group and ad performance.

PURPOSE AND LEGAL BASIS

We process your data with the help of LinkedIn Insight-Tag for the purpose of optimizing our website and for marketing purposes on the basis of your consent in accordance with Art. 6 sec. 1 lit. a. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by LinkedIn Corporation. For more information, see the LinkedIn Insight-Tag Privacy Policy: https://www.linkedin.com/legal/privacy-policy.

USERCENTRICS

TYPE AND SCOPE OF PROCESSING

We have integrated Usercentrics on our website. Usercentrics is a consent solution of the Usercentrics GmbH, Rosental 4, 80331 Munich, Germany, with which consent to the storage of cookies can be obtained and documented. Usercentrics uses cookies or other web technologies to recognize users and to store the consent given or revoked.

PURPOSE AND LEGAL BASIS

The use of the service is based on the legally required consent to receive the use of cookies in accordance with Art. 6 sec. 1 lit.c. GDPR.

STORAGE TIME

The actual storage time of the processed data is not influenced by us, but is determined by Usercentrics GmbH. For more information, see the privacy policy for Usercentrics: https://usercentrics.com/privacy-policy/.